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Launch Day: I Published a Book on Gumroad! πŸš€

James Shaw
James Shaw
Hey friends. πŸ‘‹πŸ»
Hope you’ve had a great week and welcome to another issue of my weekly newsletter! 😊
Last week, I mentioned I’ve been busy writing my first eBook entitledΒ iOS 15 WidgetKit: Build Widgets for SwiftUI. My aim was to get it published by the end of October and I’m delighted to say I’ve achieved that goal! πŸ™ŒπŸ»
iOS 15 WidgetKit: Build Widgets for SwiftUI was published live to Gumroad yesterday so it’s now available to download. πŸŽ‰

iOS 15 WidgetKit: Build Widgets for SwiftUI
iOS 15 WidgetKit: Build Widgets for SwiftUI
πŸ“Š First 24 Hours Numbers
At the time of writing (Saturday 30th, 13:30), the book has been live for just under 24 hours and the response has been amazing! 😁
It’s had 45 downloads netting me $450 in 24 hours. 🀯
To be honest, I didn’t have any expectations of how the book would perform. Given it’s my very first book, and a big learning experience; I’d probably have been happy with just a handful of downloads! To have exceeded that in the first 24 hours is unbelievable! 😁 This digital download thing is addictive! πŸ˜…
Obviously, the real test will be if the steady stream of downloads continues, and it’s not just a launch day spike. I will keep you updated with the numbers.
Download numbers for the first 24 hours.
Download numbers for the first 24 hours.
πŸ’° Pricing Strategy
I had absolutely no idea how to price the book. πŸ€·πŸΌβ€β™‚οΈ All I could do was base the price on what other Swift/SwiftUI Programming books were charging.
I’ve decided to initially go with $20 but have offered a 50% discount for the first 24 hours and hence the price has been $10. I plan to offer a 25% discount for the next 24 hours at $15 before charging the full price.
We’ll see how this goes!
πŸ“’ Marketing Strategy
When it comes to a mobile app launch, I’m pretty familiar with the strategy and techniques used to gain traction and visibility. When it comes to a book launch, I have absolutely no idea what I’m doing. πŸ˜‚ But I guess that’s what makes it fun! πŸ˜…
So far I’ve managed to get a good amount of engagement through Twitter and the β€œBuild in Public” approach has really come into its own! I can see through Gumroad analytics that this is where the majority of sales are from.
Other than this, I’m still trying to figure out the best ways to get the book publicity and traction. If anyone has any advice or tips then I’d love to hear from you. 😊
James Shaw
Excited to announce my first book β€œiOS 15 WidgetKit: Building Widgets with SwiftUI” is now available on @gumroad! πŸŽ‰πŸš€

50% discount for the first 24 hours! 😁

Any RTs greatly appreciated! πŸ”

#iosdev #indiedev #swift #swiftui #widgetkit
πŸ“ Writing Experience
I spent roughly 30 hours writing the book over 12 days.
To start with, it was great! 😁 Writing a book was a novelty and something I’d never done before. I was learning new skills and excited to explore a new revenue stream through Gumroad!
However, if I’m entirely honest; at the halfway point it started to become a real slog and my motivation levels definitely dropped off. If it hadn’t have been for the strict October deadline, I think I would have let it drag on a lot longer than it needed to be. πŸ˜…
That been said, the experience has been cool and the sales in the first 24 hours are definitely enough for me to consider writing books in the future!
πŸ‘‹πŸ» Have a Great Week!
Thanks for reading this weeks issue and I hope you have an amazing week! There’s no time like the present, go get it! πŸ’ͺ🏻 James. 😊
Want to get more insights into what I’m doing on a day-by-day basis? Follow me onΒ Twitter. ⬅️
If you have any questions or suggestions; feel free to reply to this email and I’d be happy to help whenever I can. 😁
P.S. If you enjoyed reading this newsletter, I’d be immensely grateful if youΒ shared it with your friends. Thank you!Β πŸ™
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James Shaw
James Shaw @jsh8w

I'm a Software Engineer starting my entrepreneurial journey of full-time indie-hacking, content creation, investing and freelancing! πŸŽ‰ πŸš€

My end goal is financial freedom. πŸ’°

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