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Issue #53: Toot your own horn


James Costa

May 29 · Issue #53 · View online

A batch of thoughts, resources, and motivation from a friendly digital agency owner delivered every Monday at 6am ET.

A while ago I followed a brand designer named Jeff Fisher who spoke a lot about tooting your own horn (get your mind out of the gutter). He would send out a constant barrage of communication around what he had gotten the opportunity to work on, and how proud he was of his work.
I don’t see that very often anymore: everyone has turned into a critic, and praising your own accomplishments is suddenly uncool. We’re harder on ourselves than ever and I believe that lends itself to our own imposter syndrome. We never feel like we’re enough.
This week I’d like to take the opportunity to pause and toot my own horn. You see, last week’s issue signified an important milestone for me: one-year’s worth (52) of emails! Overall, I’ve written nearly 27k words (which would take 2.5 hours to read back-to-back), and on average each post is under a 3 minute read.
I started writing weekly as an exercise to help build self-confidence, force myself to reflect, learn about my role, and improve a skill that I had ignored. Every week is tough (and every unsubscribe even tougher), but I’m constantly encouraged by the discussions these have started.
(In case you’re wondering, I dropped all 27k words into a word cloud that you can take a peek at.)
Be proud of yourself. You deserve it. ✌️
PS: If you enjoyed this week’s issue, I’d really appreciate your support sharing it. Whether you forward this to a friend, post on Twitter, or help me get Amazon Echo units to Canada, it would mean the world.

How We Write Proposals in My Design Studio
Jeff Bezos' letter on "Day 1"
Use this Paragraph in Your Proposals and Say Goodbye to Scope Creep
“If you don’t toot your own horn, don’t complain that there’s no music.”
― Guy Kawasaki
So, I went ahead and jumped on the cryptocurrency bandwagon and bought some Ethereum and Bitcoin. A few years ago we did some work with a (now infamous) cryptocurrency exchange and we had a few Bitcoin put into a test account. It’s crazy to think how flippantly we tossed those around, especially with their rapid growth lately. 📈
As always, if you have any questions or I can help you in any way, all you have to do is respond to this email!
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