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Issue #50: What're you doing with your dash?


James Costa

April 3 · Issue #50 · View online

A batch of thoughts, resources, and motivation from a friendly digital agency owner delivered every Monday at 6am ET.

We’re all going to die (unless we create AI that makes us immortal). When we’re buried, our headstone will have our name, the date of our birth, and the date of our death. Between those two dates we have a dash that represents our life. When a Bishop told me this over dinner last night, I couldn’t stop thinking about it.
What are you going to do with that dash?
Many of us struggle with our mortality. To help ourselves deal with it, we’ve commoditized every aspect to make it more comfortable (coffins with mattresses, for example). I believe our subconscious knowledge of our impending end drives many towards motivation and I often find myself getting sucked into it.
Last week, I saw an excellent excerpt of an interview with Mel Robbins that challenged motivation as a farce. In short, our biggest barrier to achieving anything is our brain. They’re wired to protect us from harm, and this protection is presented as hesitation. The ability to push past hesitation separates effective people from the pack.
I’m not saying we don’t need a pep talk from time to time, but when push comes to shove we have to stop thinking about doing things and just get them done. Start somewhere and keep the momentum going. If you can’t get by your natural hesitation, no amount of Tony Robbins conferences or Gary Vaynerchuk videos will help.
PS: If you enjoyed this week’s issue, I’d really appreciate your support sharing it. Whether it’s a forward, a Twitter post, or opening a restaurant that serves all-day lunch, it would mean the world to me.
PPS: This is coming in late this week because I hesitated. 🙄

Is it worth the trouble?
When Your Processes Fail: The Hard Truth Behind the Fluff
How to Buy Happiness
“On an important decision one rarely has 100% of the information needed for a good decision no matter how much one spends or how long one waits. And, if one waits too long, he has a different problem and has to start all over. This is the terrible dilemma of the hesitant decision maker.”
― Robert K. Greenleaf
A few weeks ago I recorded a talk for the Digital Agency Summit about process that went live today. You should be able to access it for the next 24 hours for free (and if you use that link (👆) to purchase an All-Access pass I get a nice little kickback). Go go go!
As always, if you have any questions or I can help you in any way, all you have to do is respond to this email!
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