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Issue #29: There Are No Mistakes, Just Bad Decisions

In any way you look at it, this year has been a down year for Phuse. Our top-line numbers are down ac

James Costa

October 10 · Issue #29 · View online
A batch of thoughts, resources, and motivation from a friendly digital agency owner delivered every Monday at 6am ET.

In any way you look at it, this year has been a down year for Phuse. Our top-line numbers are down across the board, and while we’re able to sustain ourselves through the end of the year, we haven’t been able to meet the goals we set out to. While this isn’t something we’ve realized recently, it’s been something that has been on my mind quite a bit: what the hell am I doing wrong?
It’s so easy to blame any number of circumstances. From a key member of the team leaving, to the rapidly fluctuating Canadian dollar, to having a tough time hiring someone to support sales; it’s easy to see why we’ve struggled to grow as we have in the last 7 years of business. I can also look at it as a milestone where the company has outgrown it’s sustained growth, and take it as inevitable. It’s even easier to look back and say that I made a mistake, or that I should have done something some other way (or have done something at all).
We live in an age where it’s easy to say you “should have” without consequence, and much rarer to admit that you didn’t and do something about it. Blaming your life, your business, or your relationships on things that are outside of your control are useless and where we often get stuck in the thought of “mistakes.”
Here’s the thing: there are no mistakes, there are only bad decisions. The sooner we understand that and take responsibility for the decisions we make, the sooner we can learn from them.
I like thinking about the fragility of life. We’re constantly adapting to new situations as things around us change. Being grateful for where you’re at is important, and there’s nothing that shows more respect to your past than being bold and giving it your all. We need to hold ourselves and those around us to a higher standard where we can look back at our past and not think about what we should have done, but appreciate what we did (for better or worse).
As we go through this week, let’s continue to think about the decisions we’re making and ensure we take responsibility for each one.
PS: If you enjoyed this week’s issue, I’d really appreciate your support sharing this newsletter. Whether it’s a forward, a Twitter post, or putting my name on the back of your pants, it would mean the world.
PPS: “Dammit, James: you missed a week.” Yes, I know I mentioned on Twitter that last week’s issue would be coming later in the week and I dropped the ball. Per this week’s topic, it wasn’t a mistake: it was a (series of) bad decision(s). Admittedly, I had the majority of this issue written, but couldn’t pull it together to wrap it up. I’m glad to be back to our regularly scheduled programming.

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“There are no mistakes in life, only lessons. There is no such thing as a negative experience, only opportunities to grow, learn and advance along the road of self-mastery. From struggle comes strength. Even pain can be a wonderful teacher.”
- Robin Sharma
Today is Thanksgiving in Canada, and I wanted to extend my extreme thanks to each of you who continue to read and give me the fuel to write these weekly. They take time, but I’m grateful to have you joining me on this adventure.
If you have any questions or I can help you in any way, all you have to do is respond to this email.
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