Running competitive ads in the Google search results is a super effective way to win new customers. Check out this guide to learn everything you need to know about how great competitive advertisements work.
Google has been slowly ramping local search monetization over time. It introduced local search ads in early 2017, which put ads in local packs, and began putting ads in local Knowledge Panels roughy two years ago. Now, the company is starting to show competitor ads in local business profiles.
Google’s research results have added a number of new features over the last few years. Features like the image carousel, People Also Asked, and Videos are all know as “Rich Results.” While earning these spots may seem impossible, utilizing structured data any site can stake claim to these features.