Actively managing local citations – business listings and mentions across the web – used to be a key focus of local SEO and helped propel Yext to an IPO two years ago. Citations were historically seen as a critical local ranking factor. But things have changed.
There are literally hundreds of free SEO tools out there, so we want to focus on only the best and most useful to add to your toolbox. Tons of people in the SEO community helped vet the SEO software in this post. To be included, a tool had to meet three requirements. It must be: Widely used by the SEO community, Offers above-board value + actionable data, Actually, truly free.