What's interesting - Issue #35

With ad spend expected to fall in many sectors, media buyers share what they’re seeing on the ground.

Local SEO is the practice of optimizing a business, product, or service for a search query that is location-specific. Google (and other search engines) uses a user’s location based on IP address (for desktop) and geolocation (for mobile) to determine what results to show the user. 

SEO Guru Ben Fisher posted this on Twitter in regards to “Local Service Ads” expanding to include Personal injury Lawyers.

John Mueller insists that “pretty much always” the paid links he looked at were not the reason the site was ranking.

Mistakes happen to everyone, and this includes SEO teams. When you are dealing with massive websites, development changes, CMS issues, scripts, images, and plug-ins/add-ons while trying to integrate continual SEO and content strategies, there are going to be occasional errors. The good news — mistakes help everyone learn, and this applies to the SEO industry.