What's interesting - Issue #32

Google webmaster trends analyst John Mueller is investigating a particular link building practice and is seeking assistance from SEOs.

In light of Google’s featured snippet deduplication update, Diana Ford asks if featured snippets are still worth fighting for in 2020.

Things are always on the move in the SEO world. Google regularly updates its algorithm and the competition is never far behind.

Over the last few months, we have heard from the webmaster ecosystem that Bing Webmaster Tools user interface is slow and outdated. We’ve taken your inputs into consideration and are working on modernizing the tools. Today, we are delighted to announce the first iteration of the refreshed Bing Webmaster Tools portal.

Google’s John Mueller says Google can use unsupported structured data to understand entities.

“Something is very broken,” is the sentiment being expressed today by some local SEOs who are seeing their Google Posts rejected. The primary culprit appears to be pictures that don’t conform to Google’s image guidelines.

Call Tracking shows us conversions related to local marketing efforts, but there is some misinformatino out there - Nikki Brown Mythbusts the fictonal arguments around Call Tracking

Attacks detected targeting sites running the ThemeREX Addons plugin.

Same bug can also let attackers gain access to the admin account.

Google’s John Mueller said on Twitter that it doesn’t matter what slows down your pages, if your pages are slow, they are slow. So if Google Analytics, Google Tag Manager, or similar is slowing down your page…