What's interesting - Issue #29

WordPress announced that version 5.4 will automatically add the loading image attribute to all images.

With the release of BERT in November 2019, SEO agencies have had to look more closely at the way they review a client’s content and keyword research with an overhaul mentality rather than small corrective measures after some of the previous updates. This is particularly so when considering the searcher’s intent and their client’s path to complete desired onsite actions.

When asked which factor most influenced their decision to click on a result, 62.9% of respondents said it was the description, 24.2% said it was the brand name and 13% said it was the title. However, as a somewhat contradictory finding, 55.1% of participants said that they only click on a brand they know within the search results.

WordStream’s launched its latest offering Growth Academy, an easy-to-use, on-demand digital marketing training platform. Growth Academy courses are led by WordStream’s own industry experts, and these lessons will help you reach any marketing goal—all for free.