Our in-house acquisition marketer Kristina Simonson has learned a lot spending over $10 million in Google and Facebook ad spends. Here, she’s sharing her top five lessons, including optimize for quality, master the algorithm, and more!
Google Ads has introduced a new bid simulator, the Target ROAS bid simulator. The target ROAS bid simulator shows the relationship between a ROAS target and your key metrics. The key metric it shows is your conversion value.
It’s easy to focus more on new ad types or exploring new channels than boring old PPC budgeting—even though those PPC budgets need your attention. Here are five tips to focus on PPC budgeting this year, including forecasting, flexibility, and more!
We are seeing an increase in the number of Google My Business listings that are stuck in “pending review” or being suspended. Although you might think Google hates you, the reality is that they’re just working hard to try and eliminate spam in the local results.
…Most recently, the CBC investigated the category and found “a sprawling network of fake locations and fake five-star reviews cluttering local Google Maps in the Greater Toronto Area.” Google has pledged to address the issue in response.
Today we’re expanding Cloudflare’s product offerings to solve the other half of every IT organization’s challenge: ensuring the people and teams within an organization can access the tools they need to do their job and are safe from malware and other online threats.