For Brandify’s local search consumer survey, consumers were asked to name the tools they’ve used in the last 30 days to find information about businesses nearby. Though a vast majority of 77% named Google Maps over any other tool, there was a significant “second tier” group including Facebook at 38%, Yelp at 35%, and business websites at 32%. The study also asked consumers about the frequency of searches, the range of businesses for which they searched, preferred devices, and the likelihood of visiting a business after searching.
Founded in 2013 by experts in local digital marketing, GatherUp is a SaaS solution for reputation and customer experience management. GatherUp has built an innovative feature set to gather, manage and market a brand’s customer experience.
The never-ending struggle with link building begins with finding contact info. David Farkas outlines a few simple and easy ways to discover the right person to reach out to, plus some tips on which tools and strategies work best.