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Target_is_New - Issue #115

I will be experimenting with the format of this newsletter a bit. In this introduction I limit myself to an introduction, and dive into the collected news items right away. Impressions from last week are mixed in.
Like every week, I collect some robot-stories. In the broadest sense of the word: automated processes to human-like robots. This week the focus is on the enhanced products and industrial processes.
Also on the relations - or better - conversations, we will have. How to design these? Also interesting to combine this with the insights on social sidetones to add in the conversation mix too. And how will this find its place when we will have telepresence devices. Combine this with the disconnection of reality and zoomed-faces and brainlike computers. A deep reflection in the essay on magic and the machine seems to be the right round up.
Next to this, some more practical and physical installments. Printed wifi is very interesting. The Samsonite meets Project Jacquard feels like missed opportunities. Will Apple be able to create the right mixed reality?
To end this week’s round up; two fun projects; a strange vehicle and weird building.

Adidas Futurecraft.Strung reinvents how running shoes are made
newme is an tele-presence avatar robot by japan's largest airline
Inventing Virtual Meetings of Tomorrow with NVIDIA AI Research
hyundai unveils new horizons studio specialized in developing transformer-like vehicles
raffles city chongqing by safdie architects documented in new images
I wrote some impressions from TNW 2020 as input for an article on INFO website. Check all my impressions here. Last week I hopped in some sessions at Dutch Media Week, mainly to check out the approach they took. Same for Emerce Eday. It is all valuable input for the ThingsCon online conference (festival) we are planning for December. Next week more on that!
The Next Web 2020: our impressions
Let me announce some events already for next week. Next week on October 21 we will organise a second deeper dive into the trust for things, Read more on the ThingsCon website. That trust for connected products is important was nicely laid-out in this thread.
I also like to point you to the PhD defense of Dries DeRoeck, fellow organiser of ThingsCon. His research is all about ideating hybrid product services systems.
And next week will be Dutch Design Week. It was to be expected: it will be all online, at least some of the program will be continued. CLICKNL Drive Festival will be hybrid and I will be joining the session on mobility on Monday.
To close; the coming week I will pay special attention the Apple announcements on Tuesday. At TU Delft we will discuss the different mobility research activities, and I am looking forward to seeing the progress of student projects on designing with predictive knowledge and Cities of Things.
Stay healthy!
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Iskander Smit
Iskander Smit @iskandr

I am working @Infonl as innovation director, also blogger, co-organising @ThingsCon & Behavior Design AMS meetup #bdams
Visiting researcher and lab-director at TU Delft Industrial Design Engineering (

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