► Sensemaking is a perpetual cycle of collecting data, making sense out of it, and sharing knowledge throughout our teams and organizations.
► These components come together to help you transition raw customer data into meaningful, “sticky” insights.
► You can think of the sensemaking loop as the components you’ll need to make an effective case for your product’s strategy.
► As you engage in sensemaking, you’ll find that it’s not a linear path, where you move from collecting data to sharing your knowledge. Instead, you’ll move back and forth within the loop—collecting data, identifying patterns, sharing stories, and returning to collect more data.
► It’s a continual process that ensures consistent learning and a fully developed understanding of your customers.