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imteaz's digital digest - Issue #5

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This week: a look into content marketing (what is it, why is it important to do, how to do it & w
 

imteaz's digital digest

August 5 · Issue #5 · View online
Solving problems through people and technology

This week: a look into content marketing (what is it, why is it important to do, how to do it & what it isn’t). 
Also: Wal-Mart looking into buying 1-year old Jet.com for $3b 

On the eCommerce Landscape:
Goldman Sachs | Podcast: 'Exchanges at Goldman Sachs' - Episode 43: Brick and Mortal: Retail's Hard Lessons from E-Commerce
Wal-Mart in Talks to Buy Web Retailer Jet.com
Consumer goods firms plot new paths amid e-commerce boom - Channel NewsAsia
On Content Marketing:
11 Deadliest Content Marketing Mistakes I See People Make (Yes, Even You!)
How to master content marketing for your e-commerce company
On Performance Marketing:
3 Takeaways From the Google Performance Summit
On Loyalty:
The Death Of Brand Loyalty: Cultural Shifts Mean It's Gone Forever
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