Last week, I said I would talk about the data behind Casey Newton’s newsletter
. Out of that research, I found what I think is a useful nugget of knowledge:
Journalists and publishers are likely underutilizing the pinned tweet.
This Twitter feature allows you to save exactly one tweet to the top of your profile page—a heavily trafficked portion of your Twitter presence.
For instance, I can tell you somewhat confidently that active Twitter accounts with around 50,000 followers or more likely get 5,000 or more profile visits a month. And I believe those visits can convert into newsletter subscribers, app downloads, or whatever other thing you want to point visitors to.
To help back this, let’s take a look at where Casey Newton’s 4750+ subscribers (probably) come from.
In Newton’s Twitter profile is a Bitly link (http://bit.ly/2yTbZcK
) to his newsletter subscriber page. By appending a +
symbol to the end of that link (http://bit.ly/2yTbZcK+
), I know that 2,700+ clicks to Newton’s subscriber page were from Twitter.