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HERstory: Tara Robertson, Director, Marketing Strategy & Operations, Sprout Social

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Hi ladies!  This week's #marketHER is Tara Robertson, Director, Marketing Strategy & Operations
 
April 17 · Issue #13 · View online
HERstory by marketHER.org
Hi ladies! 
This week’s #marketHER is Tara Robertson, Director, Marketing Strategy & Operations, Sprout Social. Her interview is chock-full of great advice, like how to deal with the inappropriate behavior and unfair treatment experienced by women in tech. Take 5 minutes to get to know HERstory. You won’t regret it. 😉
Oh, and stay tuned next week! Cassidy Blackwell, Director, Strategic Projects, Public Affairs, Airbnb will share tips on breaking into leadership, designing a rewarding career, and more. 💪
Cheers,
Jes Kirkwood
marketHER.org 

Tara Robertson is the Director of Marketing Strategy at Sprout Social and has a love for all things inbound and digital marketing. With over 15 years of experience, she has consulted for hundreds of companies on marketing strategy and execution. Prior to Sprout Social, Tara was VP of Marketing at Hotjar and VP of Marketing & Creative Services at TSL Marketing, a digital marketing agency. As a self-proclaimed digital nerd, she loves connecting the dots between psychographics and data to produce kickass results.
Follow Tara on TwitterLinkedIn, and Instagram

How did you break into leadership?
“It was very early in my career. When I was in college, I worked in a telemarketing office (gasp!) selling timeshares. They were looking for someone to run the office, and I was selected to take on the role of general manager at 21. It was both fun and challenging to learn how to be a manager at an early age. This experience set me up for a career in leadership.”

How do you deal with inappropriate behavior?
“Prior to Sprout Social, I had always been the only woman on an executive team [….] Generally, whenever an uncomfortable comment was made (like “you bring the boobs”), I would comment about how inappropriate it was. However, it often didn’t do much [….] After I left my last job, I worked hard to make sure that where I landed aligned with my cultural expectations [….] As I’ve grown, I’ve realized that you should always stand up for yourself and when it’s not a right fit, it’s time to move on.“
There’s so much more to the story…

If you could do it again, what would you do differently?
“It took me a long time to understand work/life balance. I spent years thinking I ‘had’ to work harder, which meant working longer and often giving up my own personal time or time with my family. I am a strong believer in hard work, and I would never change that. But if I went back to change something, it would be to understand that taking vacations is ok, going for walks is important, and having time for yourself actually helps contribute to your success.”

What's been the highlight of your career thus far?
“I’ve always prided myself in doing exceptional work and delivering results that far exceed expectations. But my highlight isn’t necessarily how I’ve done that, but how I’ve watched team members I’ve mentored or managed grow to help in that success. I absolutely love having a team and watching the people I work with grow, learn, and excel in their careers. Nothing is more rewarding!”

Tara's parting gift
“I’m a big fan of reading, so I’ll share some of my favorite books. There are millions of articles out there on the impact reading has had on highly successful people, and I really couldn’t agree more with this. I try to read a new book every couple of weeks and, generally, have a few going at once. Here’s a list of 13 books on marketing and management that I’d recommend.

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