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HERstory: Samantha Anderl, former Head of Marketing, Campaign Monitor

Hi ladies!  This week's #marketHER is Samantha Anderl, former Head of Marketing, Campaign Monitor.
April 3 · Issue #11 · View online
HERstory by
Hi ladies! 
This week’s #marketHER is Samantha Anderl, former Head of Marketing, Campaign Monitor. Her interview is chock-full of great advice, like how to secure buy-in for your ideas. Take 5 minutes to get to know HERstory. You won’t regret it. 😉
Oh, and stay tuned next week! Hila Qu, VP, Experiments & Retention, Acorns will share tips on breaking into leadership, adapting as a new manager, and more. 💪
Jes Kirkwood

Samantha Anderl is the co-founder of Interimly, a boutique growth agency focused on GTM strategy, demand generation, and marketing operations. Prior to going out on her own, she served as the Head of Marketing for the self-service business at Campaign Monitor. When not immersed in GTM strategy and digital marketing, you can find her enjoying a glass of bubbly and all that the Pacific Northwest has to offer. 
Follow Samantha on TwitterLinkedIn, and Instagram.

How did you break into leadership?
“I’ve been lucky enough to have amazing bosses who believed in my leadership skills early on in my career. I was promoted to manager at age 23 and was responsible for managing team members who were much older than me. Although it was a challenge, I learned so much from figuring out my communication and leadership style with that group.”

How do you secure buy-in for your ideas?
“I came into a company with expertise that most other members of the marketing team did not have and tried to push forward projects that many didn’t understand the value of. What it really came down to was education: educating other members of the marketing team and our leadership on why we should do the things I was suggesting, providing them with examples of how other companies excelled by working on similar projects, and sometimes even bringing in third parties to help educate my audience.”

If you could do it again, what would you do differently?
“I’ve enjoyed my path so far and have honestly pulled valuable lessons from both the negatives and positives that I’ve experienced in my career. I don’t think I would go back and change anything. Everything I’ve experienced has led to a more well-rounded perspective.”

What's been the highlight of your career thus far?
“The highlight of my career thus far has been the connections I’ve built with the people I’ve worked with. I now have a network of amazing individuals who I trust and who trust me. Even when individuals move to different companies and take different roles, we will always be a support network for one another. I speak with many of my former colleagues on a daily and weekly basis to get advice, lend a hand on their projects, etc.”

Samantha's parting gift
“You were chosen for your job for a reason. Be assertive, take on more responsibility, take the lead on the next project or idea. It’s your opportunity just as much as it is anyone else’s.” 

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