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HERstory: Melissa Nazar, Senior Director, Corporate Marketing & Brand, Quick Base

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Hi ladies!  This week's #marketHER is Melissa Nazar, Senior Director, Corporate Marketing & Brand
 
July 21 · Issue #25 · View online
HERstory by marketHER.org
Hi ladies! 
This week’s #marketHER is Melissa Nazar, Senior Director, Corporate Marketing & Brand, Quick Base. Her interview is chock-full of great advice, like how to secure a promotion. Take 5 minutes to get to know HERstory. You won’t regret it. 😉
Oh, and stay tuned next week! Lauren Pope, Content Marketing Lead, G2 will share tips on breaking into leadership, dealing with common struggles, and more. 💪
Cheers,
Jes Kirkwood
Founder & Managing Director

Melissa Nazar is Quick Base’s senior director of corporate marketing and brand, where she is helping expand the company’s brand footprint through awareness programs, content marketing, and public relations. She has 13+ years experience creating and managing content, developing comprehensive content marketing and thought leadership strategies, fueling and planning demand generation campaigns, creating public relations programs, and more. Melissa is graduate of Bentley University and earned her M.A. in Organizational Communication from SUNY Albany. When she is not arguing with her colleagues about grammar, she spends her time managing her newly famous pup’s social media (IG: YouMakeMeWannnaScout), snowboarding, and watching embarrassing television shows.
Follow Melissa on Twitter and LinkedIn.
How did you break into leadership?
I don’t think there’s one path into leadership. Nor do I think there was a particular moment where I thought, ‘Here I am, a leader!’ It was an unconscious evolution for me, where I went from an outspoken individual contributor to someone my peers relied on for insights and support.
There’s so much more to the story…
What unique challenges or obstacles have you faced?
Frankly, there’s just not a lot of us. So, finding role models and mentors in organizations can be challenging. I think this makes it harder for young women to see themselves moving into the top levels of leadership.
There’s so much more to the story…
How do you secure a promotion?
Asking for a promotion or raise is something I had a tough time with earlier in my career. While it’s not only a struggle for women, I’ve definitely seen it as a more common issue among my female colleagues and team members.
A few things I’d recommend:
  1. Find a mentor who can honestly speak to your work, what you’re capable of, and also what you need to work on. Starting with someone who can help you take an honest look in the mirror gives you a solid foundation.
  2. Document your wins and where you’ve driven tangible results. It’s hard to argue with hard evidence.
  3. Script yourself before you make your asks. And I mean quite literally write down what you want to say and practice it out loud. This is my go-to move for presentations, important meetings, hard conversations, etc.
  4. Approach your boss like a partner vs. an adversary. Your boss is more than likely on your side, so go into the conversations open, honest, and willing to discuss all sides of what you’re looking for and why.
If you could do it again, what would you do differently?
I would have been less afraid of change. My default to new, sometimes scary challenges has often been to say no or try and find ways out of it. It’s taken me a while (and I’m still actively working on it every day), but typically change, even when it’s scary, represents new opportunity and a chance to grow. It’s hard to see that when presented with something intimidating, but taking the time to internalize and process before reacting is something I wish I learned to do earlier.
What's been the highlight of your career thus far?
Watching my employees learn and grow. Seeing folks I’ve brought into organizations mature, excel, and move into bigger and better roles is far and away the part of my career that has been the most rewarding.
What's your advice for up-and-coming marketers?
My unsolicited career advice: Never burn a bridge. That saying of ‘it’s not what you know but who you know’ has a lot of truth, especially when you’re in a tightly knit industry. You never know when you’ll work with someone again. It’s happened to me time and time again where an old connection vouching for me was the reason for an amazing new opportunity.
There’s so much more to the story…
Melissa's parting gift
Always, always have a go-to pump-up song. Whether it’s before a big presentation or an interview, having that song as a cue will always get you in the right mood. (Spoiler: Mine is “All I Do is Win” by DJ Khaled.)
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