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HERstory: Kathryn Nyhus, Head of Product Marketing, CoSchedule

Hi ladies!  This week's #marketHER is Kathryn Nyhus, Head of Product Marketing, CoSchedule. Her int
March 20 · Issue #9 · View online
HERstory by
Hi ladies! 
This week’s #marketHER is Kathryn Nyhus, Head of Product Marketing, CoSchedule. Her interview is chock-full of great advice, like how to deal with imposter syndrome. Take 5 minutes to get to know HERstory. You won’t regret it. 😉
Oh, and stay tuned next week! Nadya Khoja, Head of Marketing, Venngage will share tips on breaking into leadership, securing buy-in for your ideas, and more. 💪
Jes Kirkwood 
P.S. Did you know that we’re committed to showcasing one woman of color 👩🏾 👩🏻 👩🏽 for every white woman 👩🏼 who shares HERstory? If you know any remarkable women of color who’re in director-level or above tech marketing roles, please do us a HUGE favor and send your nominations to

As Head of Product Marketing, Kathryn Nyhus is CoSchedule’s conversion copywriter, customer research junkie, and sales landing page addict. In her free time, you might find her mastering her sourdough baking skills, geeking out at a coffee roastery, or renovating her 118-year-old house with her hubby.
Follow Kathryn on TwitterLinkedIn, and Instagram

How did you break into leadership?
“I took risks, made mistakes, and said yes to less-than-stellar opportunities. In college, I worked for the campus coffee shop. During my senior year, they opened a second location. To everyone’s surprise, I applied and got the manager position. I was the quiet one on a staff of 30+ women. Unlike most of them, I wasn’t interested in the job simply to ‘be in charge’. The position meant something to me. I was passionate about coffee and wanted to make it a full-time gig.”
There’s so much more to the story…

How do you deal with imposter syndrome?
“Most of the obstacles I’ve faced revolved around skill gaps and being entrusted with a lot, despite not knowing what the heck I was doing [….] In the startup world, you have to be ready to sink or swim, and you’ve got to be willing to take risks, step out into the unknown, and make calculated decisions despite only having 50% of the information. I overcame imposter syndrome with humility—by being okay with asking ‘dumb’ questions, being willing to ask for help, and knowing which areas I needed more training in and taking the initiative to ask for it.”

If you could do it again, what would you do differently?
“Honestly, nothing. I really believe everything happens for a reason. And while, in the moment, things might seem bleak or like you’ve run out of luck, it’s just a season. Remember that. You never know what’s on the other side. Say yes to less-than-ideal opportunities. Nothing is perfect, but you never know where those opportunities might lead you.”

What's been the highlight of your career thus far?
“Gosh. Most of my time at CoSchedule has been a whirlwind. When I started, we had 9 folks on the team. We’ve since grown to 67 employees in under 2 years. I’ve had the opportunity to develop CoSchedule’s style, persona, and personality (marketing-wise). And, I’ve grow my team from just me to 6 kickass designers and product marketers.”

Kathryn's parting gift
Ogilvy on Advertising is a great book.” 
“I also love this Ted Talk about body language.”

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