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HERstory: Grace Lau, Head of SMB Content, RingCentral

Hi ladies!  This week's #marketHER is Grace Lau, Head of SMB Content, RingCentral. Her interview is c
July 7 · Issue #23 · View online
HERstory by
Hi ladies! 
This week’s #marketHER is Grace Lau, Head of SMB Content, RingCentral. Her interview is chock-full of great advice, like how to deal with imposter syndrome. Take 5 minutes to get to know HERstory. You won’t regret it. 😉
Oh, and stay tuned next week! Sonja Jacob, Global Content Marketing Lead, AppDynamics will share tips on breaking into leadership, how to grow your career, and more. 💪
Jes Kirkwood
Founder & Managing Director

Grace Lau is Head of SMB Content at RingCentral, where she does equal parts writing, editing, and content strategy. Grace lives and breathes the written word. Literally. She loves writing so much that she does it for work and then keeps writing (mainly poetry) in her free time.
Follow Grace on LinkedIn.
How did you break into leadership?
It happened pretty organically, actually. I had been working in senior-level copywriter/content writer roles for six-ish years. Gradually, the breadth and depth of my work grew to the point where strategy and editing became the focal points, which led to me starting to manage writers.
What unique challenges or obstacles have you faced?
I think every woman in tech leadership faces different challenges, depending on things like how they present, their ethnicity… I can only speak for myself.
For me, I think as an Asian woman who’s always kind of looked younger than I am, sometimes it has taken more time to build credibility and earn respect for my work.
There’s so much more to the story…
How do you secure a promotion?
Fighting imposter syndrome is definitely an ongoing process. I’m relatively new in a managerial position, and I’m still learning every day. So, it’s a great breeding ground for imposter syndrome.
The weird thing is that I know my work speaks for itself, I have full confidence in my experience and skills as a writer—but that nagging voice is still there in the back of my head. I don’t hear it as much now, but it took a lot of work to get there. My partner told me something interesting once: “The way you feel is real, but what the voice is saying is not always true.” And that’s really helped me whenever those imposter-y thoughts come up.
If you could do it again, what would you do differently?
I would’ve definitely spoken up more quickly. Like, “Hey, nah. That’s literally what I just said” instead of addressing it much later or not addressing it all. Resolving things quickly is good. If they didn’t intend to do it, then they know the crappy thing they’re unintentionally doing. And if they did intend to do it, they know not to try it again with you.
What's been the highlight of your career thus far?
Probably a toss-up between finding out my ad agency partner and I won bronze in the Canadian Cannes Lion competition (near the beginning of my career) and owning SMB Content at the biggest, and probably most exciting, organization I’ve worked for (now!).
Grace's parting gift
Brené Brown’s TED Talk on vulnerability is probably a top-5 video for me. It fundamentally changed the way I perceived strength and weakness, both in professional and personal contexts.
The power of vulnerability | Brené Brown
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