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HERstory: Christine Warner, former Regional Marketing Manager, Uber

Hi ladies!  This week's #marketHER is Christine Warner, former Regional Marketing Manager, United S
May 15 · Issue #17 · View online
HERstory by
Hi ladies! 
This week’s #marketHER is Christine Warner, former Regional Marketing Manager, United States and Canada, Uber. Her interview is chock-full of great advice, like how to stay motivated at work. Take 5 minutes to get to know HERstory. You won’t regret it. 😉
Oh, and stay tuned next week! Victoria Young, Product Marketing, Facebook will share tips on breaking into leadership, staying motivated at work, and more. 💪
Jes Kirkwood 

Christine Warner is a digital marketer and team lead with agency, brand, and non-profit experience developing integrated campaigns and content platforms for brands such as Uber, Samsung, Victoria’s Secret, Walgreens, and Dignity Health. Now, she is the Senior Manager of Digital for the Archdiocese of Los Angeles, where she manages the content team and oversees the digital marketing efforts of various non-profit communities and ministries throughout Southern California.
Follow Christine on TwitterLinkedIn, Instagram, and Medium.

How did you break into leadership?
“Persistence and ambition. I believe that, if you work hard and have passion for what you do, you’ll naturally make your way into leadership when you’re ready for it [….] My first leadership role came from an internal promotion—one that took plenty of persistence! Luckily, all my individual contributor roles before then involved some sort of indirect people management. I had managed freelancers, interns, peers, and vendors. This made my transition into direct people management a lot easier.”
There’s so much more to the story…

How do you stay motivated at work?
“Always having an ‘inside passion project’ keeps me motivated. It’s not a project you do as a side gig (for me, that’s freelance writing). An inside passion project is something you do at work that gets you excited and contributes to your team’s success and/or your own growth. It’s related to your job, but it’s not required. My inside passion projects usually involve new processes, tools, or partners. In the past, I’ve proposed new team structures, tech integrations, internal tools, and process workflows. Inside passion projects are a great way to show initiative by doing something above and beyond your job description. They’re also a productive way to channel any frustrations at work. If you identify a problem or annoyance, be proactive in proposing a solution. You might not get your way, but at least you can know you tried to make a change.”

If you could do it again, what would you do differently?
“If I could start over, I would trust myself more and care less about what other people think. It took me a while to build confidence, act on my instincts, and be okay with confrontation. I would rarely speak up in meetings and keep ideas to myself if I doubted them or wasn’t sure how others would respond or react. Over time, I learned to quash my insecurities and take more risks—but I wish I had done so earlier.”

What's been the highlight of your career thus far?
“I wouldn’t say that I have a single, sweeping career highlight. But I definitely have proud moments and accomplishments in each job—usually when I’ve introduced something totally new, big or small, that has had a broad impact. For example, I had a big role in pushing forward a Google Analytics integration while at Skyword [….] contributed to a lot of initiatives paving the way for [Uber’s] 180 Days of Change campaign [and] proposed and led the launch of Boston’s first annual content marketing awards in 2015, Boston Content Marketers to Watch [….] These are the types of projects that make me proud!”

Christine's parting gift
“I would highly recommend that anyone read and study Stephen Covey’s book The 7 Habits of Highly Effective People [….] I constantly remind myself about Covey’s advice around focusing our time and attention on our ‘Circle of Influence’ (things we can control and change) instead of our 'Circle of Concern’ (things we can’t control or change). Our Circle of Influence is usually smaller than our Circle of Concern, but directing our energy toward what we can control and taking action will make our Circle of Influence grow. For example, instead of worrying about whether or not you’ll get the job offer, be proactive and focus on preparing for the next interview to make sure you do your best. This productive attitude will make you more likely to influence your potential employer’s decision. Plus, you’ll be happier.”

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