Certainly, my latest venture with SaaStock has brought the majority of my rewards as a marketer. While the pandemic has been tough, particularly for companies like us in the events industry, it has also brought some of my proudest moments.
I have been able to witness the power of true resilience, creativity, and teamwork. With a team of only 23 people (and a marketing crew established right before the crisis started), we were one of the first events companies to pivot from an in-person format to a brand new fully-online version of our conferences and put together a completely new event in less than 70 days.
Although I have big highlights from previous roles, nothing can surpass adapting a whole company to survive a pandemic.