> check out the Third Annual Podcast Ad Revenue Study by IAB and PwC Reports Significant Growth
. Interesting stats are that ad revenue has grown 15% CAGR since 2015 and YoY growth 2017 to 2018 was 53%. It’s mostly back-end ads vs programmatic (only 1.3%…can that be right?!). This is a really great, easily digestible report with lots of interesting data – cuts ad revenue lots of different ways, e.g., spot length, ad-model (e.g., CPM), etc. You should check it out.
> try Bullet
– this app lets you create & share captioned video snippets of podcasts with any podcast app. Let me know what you think!
> read Investing in the Podcast Ecosystem in 2019
– The VC & startup industry are talking about A16Z’s new post . Welcome to 2014, A16Z (just kidding…kind of?) The big insights here are that 1) podcast industry is rapidly growing 2) podcast listeners are consuming 6+ hours of content/week & growing 3) Smartphones are the most popular consumption device.
So okay it’s more of a re-iteration of the landscape than something with great insights, but here’s why this is important: a16z has $2.7billion under management.
Their business model is to invest in companies that will be worth $10bn+. To underscore how they view the market to date, read this quote:
“In early 2019, Spotify acquired Gimlet Media, the studio behind top podcasts including Startup, Crime Town, and Reply All, for over $200 million; and Anchor FM, a podcast creation and distribution platform that aims to make podcasting extremely simple and enable anyone to start a podcast using only their smartphone, for about $100M. Beyond these two companies, there have been a number of smaller acquisitions in the space.
The full list is here: