What’s Up In Voice:
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read the HBR article (“HBR-ticle”?) -
Using Smart Speakers to Engage with Your Customers. The most important point of the article, which I think is only glanced over versus focused on, says: “Once the voice experience has been developed, the next step is to make customers aware of the experience to ultimately generate engagement.” This is mainly based on
this Smart Speaker Consumer Adoption Report by voicebot.ai & Raine. And note this graph, on engagement from that report: