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“Last week marked the beginning of at least two distinct experiments for monetizing podcasts: deeper integration of the patronage model and alternative pricing models.” - Me, quoting myself from the medium post I wrote.
“This week marks the beginning of at least two distinct people with whom you share this newsletter.” - Me, quoting myself from the post I wrote, then changing it, then taking it out of context.
Last week felt like we turned a corner with podcast monetization. Anchor launched Listener Support, Breaker launched Upstream, and Overcast tweeted the next version will render a payment button in the UI.
Read Spotify Tests Unlimited Skippable Audio Ads. “Just as we create these personalized experiences like Discover Weekly, and the magic that brings to our consumers, we want to inject that concept into the advertising experience” says Danielle Lee, global head of partner solutions at Spotify.