> Retention Do’s and Don'ts
- If you read one thing this week, it should be voicelabs’ awesome interview with Sean Fisher, author of “over five” live skills in the Alexa app store (not sure why they couldn’t just say the exact number, since you don’t need to round down to, like, the nearest five). That aside, it’s got some pretty great insights on retention, for example “Before and after actually reading the content in several of my skills, Alexa will say, ‘here’s your daily reading…’ or 'That’s it for today, check back tomorrow!’ Having short reminders will help users build a habit by increasing your skill’s mind-share.”
> Voice Labs announces “Sponsored Messages”
- VoiceLabs just announced they’re accepting more developers into their “Sponsored Messages” program. They’ve partnered with name brands (they haven’t shared who yet), to get high CPMs (they haven’t shared how much yet), for Alexa-specific skills. This is a great first step in helping developers monetize. If they’re really making it an experience native to Alexa, then they’ll eventually be able to add libraries that allow for interactive ads, which I could imagine ask you for things like whether you’d like to learn more or share your contact info with the advertiser. Note that I’m pasting this link from the VoiceLabs newsletter, which I subscribe to, so please don’t update my subscription preferences ;)
> Amazon puts Alexa inside its main iPhone app
- Starting next week, you’ll be able to talk to Alexa from within Amazon’s app (unless you have Android, in which case you can do it this week). At first, this felt like a gimmick. But then I realized that I am (and a whole lot of others are
) using voice search when using Google on mobile. So likely people will also prefer to do their Amazon searches with voice instead of typing.