Representation of music creators on Wikipedia, Spotify Research
Wikipedia is arguably one of the best things that ever happened to the internet. Presence on the most extensive repository of knowledge can impact one’s reach. Spotify analysed how the 50,000 most streamed Spotify artists are represented on Wikipedia.
They found that streaming popularity is correlated with Wikipedia representation. The association isn’t linear: 90% of top-1000 artists have a presence, and the percentage drops to below 50% after 10,000th artist. Top all-female solo/group artists are slightly but significantly more represented on Wikipedia than all-male solo/group artists, although female artists are underrepresented in the top 50,000 Spotify artists.
Rock artists have 2.5 times the representation of hip hop artists and three times the representation of Latin artists. 85% of rock artists were on Wikipedia, but only 33% of dance/electronic, 28% of hip hop and 21% of Latin artists are represented. The blog goes on to explore the content of Wikipedia pages.