Bij Wix denken ze daar anders over. In hun ogen barst het font van personaliteit en unieke eigenschappen:
“We take a lot of pride in our in-house multidisciplinary design studio, and we noticed the brand was missing a critical element of design, a custom and easily recognisable typeface. We set out to create a bespoke typeface that was distinguishable and represented our brand values.”
Easily recognisable? Really?!