A: “Pick a random number from 1-10” B: 🤔°(1 and 10 are too obvious. 5 stands out in the middle. Half way between 5 and 10 is hidden in the mix. It won’t be the same number other picked 😁.) “Seven” https://t.co/tukYQpW99Ehttps://t.co/aufTJjQkk4
I just wrote about a technique that saved me from making a $100,000 mistake. Of the 3000 interviews I did at ZeroCater, this one was the strangest. https://t.co/ehrHogaplc
"rare datapoints driven by unusual processes such as the mentally ill or hoaxers are increasingly unreliable as evidence of anything at all and must be ignored. At scale, anything that can happen will happen a small but nonzero times." https://t.co/CnTG3IuLj9
🦖 get to the point ✂️ edit 🥚 keep it simple 🔮 link to more context/details 📅 stick to a single call-to-action (often Calendly) ✅ make it easy to say “yes” 🌀 offer permission to ignore ♻️ follow up (logarithmically)
You can see both that measured lead levels (BLL) does show a smooth relationship with a variety of anti social behaviours, and also that the intervention to lower lead levels massively lowers those behaviours relative to the control group. https://t.co/9sz83p2LSB
85% of my newsletter is trying to help my subscribers to learn something useful, to change how they think, and to motivate them to do something differently. 15% is fun. (just check the last issue to confirm!)