Bezos built Amazon around a business strategy: focus on the things that don’t change.
This seems counterintuitive while building a tech company.
Shouldn’t you be looking into the future? Shouldn’t you be trying to predict what types of products people will want in 10 years?
When building Amazon, he focused on things that he knew people would want regardless of how the world changed. Some examples are low prices, more selection, and faster shipping.
So people today want fast shipping. And they’re going to want faster and faster shipping in 10 years… so that’s going to matter today and tomorrow. - Jeff Bezos
As I’m building Taptive, I’m focusing on two things that I believe will not change about human behavior.
First, people will want to write. People have been writing for thousands of years, and I don’t believe this fundamental desire will fade.
Second, people will want to interact with other people.
Using technology, we will help people write and help people connect with others.