I’ve been going down a Bezos rabbit hole lately.
He gave a talk at Stanford in 2005, and it ages really well.
Bezos spent a significant amount of time talking about Amazon’s culture of experimentation.
He says that Amazon removed the barriers to experimentation so it didn’t take bureaucracy for employees to try new things.
Experiments are critical to finding the truth. You have to constantly test new ideas to see if there are better ways of doing things.
I’ve been trying to replicate this at Taptive. Every cohort we run, we’re running controlled experiments to see what leads to a better experience.