Minimalism dominated the 2010s. From architecture to fashion, followers of this prevailing aesthetic strived to embody a sleek, fresh look.

Today, Levi’s is launching its first global campaign in three years. The ’Buy Better, Wear Longer’ initiative serves as a call-to-action for Gen Zers, urging them to reuse, repurpose and reduce their consumer footprint.

Recent days are starting to tell quite a story: There’s a shortage of individual ketchup packets, thanks to a 300 percent increase in restaurant to-go orders at the start of the pandemic. Corrugated cardboard boxes are in short supply as well, an effect of the 21.

A recent research study, ‘Decoding the gen Z mind in a post-Covid Singapore’, from DeVries Global states that “close to 96% of respondents surveyed indicated that they ‘are willing to pay a premium for brands they deem transparent’”.

My name is Laurise McMillian, and I lead R29Unbothered’s social media team. Welcome to About My Business, our brand new career column.

30-second summary: 2020 was about survival while 2021 is about survival paired with opportunities to expand The ‘Cancel culture’ is real and a lot of brands need to focus on their digital customer experiences, trust, and being socially responsible 75 percent of younger consumers believe that bus

Only sixty companies on the Fortune 500 list for 1955 remained on the list in 2017. That is just 12%. In addition, a research study estimates that 40% of today’s Fortune 500 companies will not exist in ten years ahead.

Generation Z, those born between 1996 and 2015, are current consumers, future business leaders and the future of this world. Yet, Gen Z is unlike any other generation to date.

Major global events have a way of shaping the lifetime spending habits of the generations that come of age during them.

When they’re not embroiled in a heated discussion about skinny jeans and side partings, Gen Z is known for leading the charge against some of the most pressing matters of our time.

The number of posts across social platforms and blogs that were tagged #ThriftFlip increased 236% between the second quarter of 2019 and the first quarter of 2020, according to Tribe Dynamics. Meanwhile, #ClothingHaul increased just 26%. 

The younger generations are willing to put their money where their mouth is when it comes to sustainable living.

It is a common assumption that younger generations — Gen Z and millennials — are more greatly concerned with global challenges. Born in the digital age, these generations are seen to be more health-conscious, socially aware and environmentally responsible.