“My neurosis aside, for creators in tech, marketing, and dozens of other fields, this is a legitimate question that causes more stress than it should. Broadly, it’s not just Twitter vs. blog, it’s ‘where should I publish a short form piece of content?’ A LinkedIn or Facebook post (which support somewhat longer-form content), a LinkedIn article, or even a TikTok/YouTube video vs. a self-hosted Wistia video on your blog could be part of this same equation.”
Fishkin is one of my favorite people in marketing since way back during his MOZ days, and it’s been interesting watching his newish startup, SparkToro, get off the ground as he’s been relatively transparent from the beginning. I actually responded to the tweet
that, ahem, sparked his blog post, which I also received the next day via email as an update from SparkToro.
That level of individual engagement is generally rare and highly desired, but it also illustrates the limitations of individual metrics that lack broader context. Assuming they can connect these various data points directly to me, some marketers and/or algorithms would believe this means I’m a highly engaged prospect, when in fact I’m just a fan of Fishkin’s work and don’t have a current use for their admittedly intriguing product. Fortunately, they appear to have a smarter approach to automated marketing than that, and the fact that I haven’t used any of my free monthly searches in over year surely has me flagged as an unengaged prospect, despite my brief flurry a couple of weeks ago. I’d expect no less from Fishkin, though.
Notably, this newsletter you’re reading was basically a version of the same question: am I wasting my time on Twitter, or should I start blogging again? I wasn’t convinced blogging wouldn’t feel like a waste of time, either, and my real goal was to start writing more consistently and make better use of my Instapaper account, but I’m also addicted to tangible feedback, which blogs definitely don’t offer anymore. So, of course, the answer was a newsletter! And because I believe in owning your own online presence, it’s also content for my neglected blog
Thank you for reading this wherever you’re reading it. And, possibly, my apologies!