Unbundling Reddit 🔨 & growth + sales as the enterprise GTM strategy 🤝

Bon après-midi from France 🇫🇷🥐,

Unbundling Reddit, the era of enterprise go-to-market, 9 ways to experiment with your pricing strategy, simplifying value propositions & three awesome jobs are awaiting you. This is your weekly GrowthPulse!

A while ago I shared an article about how different companies are doing what AirBnb did to Craigslist. How, in other words, they are unbundling bigger companies and deducting new business models out of the smaller niches that come with a platform such as AirBnb or in the case of the article below: Reddit.

The first time the concept of unbundling was published online was in 2010 by Andrew Parker (check out that old Airbnb logo 😂). The pre-phase before a service will be unbundled is identifying these different verticals. I would argue that it’s a good source of inspiration when you’re either looking into diversifying your own product range and/or when you want to start up a business. What the different verticals that make up a Reddit have in common is that they have a proven target audience, ranging into the thousands and thousands of users. So the argument that you don’t know where your target audience is at, is void.

If this is the first time you’ve heard about unbundling, no worries, please check out these different resources to learn about it.

Also in this newsletter: A long read by a16z on the combination of growth & sales for the enterprise market and an article from the Startups Partnerships Lead at Stripe on how you can experiment with your pricing strategy and learn how to influence your metrics.

Enjoy your weekend and see you next week!

Gino 🤙🏽