The Miro growth loop ♻️ & Hotjar meets Google Optimize 📹

Good morning,

A LinkedIn thread about growth loops at Miro, Hotjar teams up with Google Optimize to recording your user’s behavior in experiments, convert your articles to podcasts with Podcastle, the Godfather of network effects James Currier on the next wave of social products, join YC’s build sprint & a doing good job. This is your weekly GrowthPulse.

Exactly, growth loops at your company. The concept of growth loops is not new, but in my opinion also not widely adopted yet. Which is an opportunity for you(r company) to learn how they are being identified, what user groups make up a loop, how loops are connected to each other and how to use your loops to calculate your growth model.

Never heard of a growth loop before? You can learn everything there is to know about growth loops via this Reforge course. Don’t want to start with a course yet, try to Google all the word combinations from that Reforge page you don’t know yet in combination with ‘growth loops’:

Starting here and reading guides that people wrote on it, can help you form a basic understanding of the concepts. Last week I stumbled upon a LinkedIn post followed by responses from Miro’s Head of Marketing Elena Verna on the growth loops at Miro.

See you next week!

Gino 🤙🏽