The best retention for an IPO ever ❄️ & how Inner Circle improves engagement 💘

Good morning,

How Snowflake has the best retention ever for an IPO, how Dutch dating app Inner Circle improves engagement, Reforge on why TikTok is booming - but similar apps are not, Airtable is rolling out their new marketplace and two PM jobs in Amsterdam! This is your weekly GrowthPulse.

Ok, so chatting via these various dating apps can be a bit challenging. Like, what do you say when you found yourself a match? Dutch dating app Inner Circle found that messages that don’t show much creativity, such as ‘Hey’, 'Hi’ and 'Hello’ only get a 21% response rate in the UK and 12% in NL.

To tackle this they came up with a ban on the word 'Hey’ and similar words. For every opening that starts with 'Hey’, they inform the user that it’s not a creative opening and help them a little bit. Resulting in various pick up lines, generated by the system.

Snowflake, the biggest software IPO ever, showed also the highest retention ever for a company going public with a 158% net retention rate. Meaning that existing customers keep increasing their spend YoY. Snowflake is a cloud-based platform that organises data, also known as data warehouses. It’s mainly an enterprise product, with is not a subscription business, instead they charge you based on usage. Check out both articles on their IPO and how their business model is different from similar players.

See you next week,

Gino 🤙🏽