Good morning from Prague 🇨🇿,
Have you ever considered pricing as the cornerstone of your strategy? We’re constantly on the lookout for optimisations in our customer journey, from a higher ATC rate or better CR to a bigger AOV.
When you sell a commodity you can play around with your prices if you can add value to the chain in terms of service. But when you sell something like a SaaS solution you could combine your monthly subscription with a premium service or account management to unlock enterprise pricing models.
What is your business model and does it allow pricing as a strategy?
See you next week!