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Pricing as a strategy 💰 & the future of A/B testing 🔮

Good morning from Prague 🇨🇿, Have you ever considered pricing as the cornerstone of your strategy? We
Pricing as a strategy 💰 & the future of A/B testing 🔮
By Gino Arendsz • Issue #112 • View online
Good morning from Prague 🇨🇿,
Have you ever considered pricing as the cornerstone of your strategy? We’re constantly on the lookout for optimisations in our customer journey, from a higher ATC rate or better CR to a bigger AOV.
When you sell a commodity you can play around with your prices if you can add value to the chain in terms of service. But when you sell something like a SaaS solution you could combine your monthly subscription with a premium service or account management to unlock enterprise pricing models.
What is your business model and does it allow pricing as a strategy?

See you next week!
Gino 🤙🏽

Tools
Reads
A/B Testing in 2020 & Beyond: What is Changing and What Should You Do
The psychology of pricing: discounts
Why most redesigns fail
Instagram Dynamic Ads
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Gino Arendsz

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