How do you prevent yourself and your team from always building new features while you should focus on creating a better user experience.
Focussing on what to optimise for your customers doesn’t necessarily mean that you have to add features. It’s even quite common to focus on getting rid of features because they don’t add value and cause confusion among your users. Although it’s hard, and I believe it’s hard too, try to always surround yourself with real customers. Both through data and session recordings, but also through real life.
Take three minutes of your time to go over the first article from Intercom below. Some conversations regarding feature creep even sound familiar, because you either asked it yourself or got these questions from your team members.
Also in this digest: job alert, Shutterstock is looking for a SEM analyst in Amsterdam.
See you next week,