One size fits all or one size fits one.
There was a time in which one size fits all could get you to a certain level of maturity. But times are changing and so are websites. It’s nothing new that all of us have a personal Netflix environment, that none of our accounts are the same and that even our trailers are tailored to our binge watching behavior.
How would you guide the transition from ‘one size fits all’ into ‘one size fits one’? Would you gradually break up the experience into a more granular approach or would start a new experience tailored to a subset or to an individual? Is a one size fits one even feasible?
I’m curious to learn how you view this and what you would do/are doing to become more relevant?
See you next week!