Jun 20, 2019

LinkedIn as a channel 🎁 & why you should have at least two careers 🎓

By Gino Arendsz • Issue #116 • View online

Good afternoon,

If you and me are a bit alike you spend quite some time on LinkedIn. Carefully crafting relationships, reading, sharing and commenting on posts of the ones you follow. But how do you get the most out of LinkedIn and how can you use it as a channel for your business or the company you work for.

My man Jean Bonnenfant (trainer at Growth Tribe) is a LinkedIn mastermind. From his smart LinkedIn handle that’s doing very well on Google onto his posts that reach organic heights you didn’t even know were possible with no marketing budget.

He combined several of his insights into the video that you’ll find at the bottom of my digest. Also in this digest: HBR on what you could learn from having more than one job, an easy way of getting topnotch illustrations for your landing pages and article on a variation of the MVP - or should I say SLC..

See you next week,

Gino 🤙🏽

Tools

Design your characters using our generator for free

Finally a Sketch pack to generate good characters for your landing pages. Easy as hell. Don’t have Sketch, hit me up by replying on my newsletter and I’ll do it for you ;-)

stubborn.fun • Share

Reads

I hate MVPs. So do your customers. Make it SLC instead.

MVPs are great for startups and product teams because they maximize validated learning about customers as quickly as possible. But it’s a selfish act.

The problem is that customers hate MVPs.

blog.asmartbear.com • Share

Why You Should Have (at Least) Two Careers

When you follow your curiosities, you will bring passion to your new careers, which will leave you more fulfilled. And by doing more than one job, you may end up doing all of them better.

hbr.org • Share

Using Experiments to Launch New Products

One simple and often overlooked way for larger companies to experiment is to randomize the introduction of new products across a set of markets. To see how this can be valuable, consider how Uber rolled out its Express Pool service in 2018.

assets.ctfassets.net • Share

Talks