When you’re thinking about buying a new couch, chances are that you’re browsing through Marktplaats or eBay. When you need to go from A to B you are probably considering Uber or Lyft. And when this holiday of yours is finally in sight, you at least check out incredible lofts on AirBnb.
What do these platforms have in common? They’re all two-sided marketplaces.
You need the constant dynamic of demand and supply to fuel each of the two sides. Uber is not a solution if there are no taxis available and hosts on AirBnb will not make a profit if you and I don’t show up.
Although we as end users perceive marketplaces as platforms where we can do stuff, you might forget the other side of the coin. Companies such as Lyft, eBay and AirBnb need laser focus on growing their supply side in order to stay relevant.
Last week Andrew Chen shared an incredible long read from Lenny Rachitsky, the ex-product leader on Supply Growth at Airbnb. It entails 28 ways to grow the supply side of marketplaces and I’d suggest you dive into it right away. It’s food for thought and - experiments.
Also in this digest: job alert! Two jobs at Otrium and SumUp!
See you next week!