There’s this tool called Fomo
. Their tagline is: the world’s first social proof marketing platform and what they are doing is simple. Their solution offers integration with tons of tools that you’re probably using already and transform that data into tailored messages in certain areas of your customers journey.
While looking at the pricing page it might show a little notification that a startup from Rotterdam just registered their Pro account or while in your cart, that a new customer just placed a 4 star review on Trustpilot.
Social proof is only social proof when it’s honest. While running Fomo they experienced a lot of dishonesty regarding social proof, which also emphasised the importance of social proof notifications that come straight from Trustpilot or Stripe or Shopify. That’s why they came up with HonestMarketer and according to Fomo they are going to poor a lot of energy and time into writing several guides to help all of us become even more honest (growth) marketers. Login for free, read their manifesto and see for yourself.
Also in this digest: job alert in Paris! Check out the vacancy for Acquisition Marketing Manager @ Mailjet!
See you next week,