Deep vs shallow job platforms 👩‍💻 & how to get users and grow 💗

Good afternoon,

Convert audio to text, a list of email marketing tools, a16z on how job platforms are changing, a 2 year old talk on user acquisition (and still relevant), a vacancy in my team at HousingAnywhere and more! This is your weekly GrowthPulse.

You might be into HR and people or not at all, but I reckon that the article on the current change from shallow to deep job platforms is relevant for many of us. It’s not merely about what’s happening in job platforms, but the same mindset and strategy also applies to many of the other platforms and marketplace out there. It also has some characteristics of unbundling, which I dedicated this newsletter to a few weeks ago.

But instead of creating entire new marketplaces out of niches found within a marketplace (unbundling), these deep job platforms hone into certain frictions within a give vertical and set out to solve that friction to create a new layer within an existing vertical. All in all a very interesting methodology.

What is it that you’re doing? Can you uncover (hidden) friction within the vertical you/your company operates in? This can be the starting point for either a feature or a whole new business model.

See you next week!

Gino 🤙🏽

PS. If you are or know someone who might be interested in applying for a spot in my Growth Development team, let them please reach out to me. 🍀

If the person you referred to me makes it to the team you will be rewarded with a remote bottle of wine/beers/book (you decide). 😇