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Buy into your target market, for realz 💇‍♂️💇‍♀️ & find psychological theories 🧠

Good morning, Find psychological theories to fuel your CRO hypothesis, how this company took user res
GrowthPulse
Buy into your target market, for realz 💇‍♂️💇‍♀️ & find psychological theories 🧠
By Gino from GrowthPulse • Issue #168 • View online
Good morning,
Find psychological theories to fuel your CRO hypothesis, how this company took user research to a new level, two perspectives on Basecamp’s Jason Fried’s HEY & two articles on growing your newsletters. This is your weekly GrowthPulse.
They bought a barbershop ✂️
The information you’re going to find in the article on Squire below is going to only mention this once, since the article is about something else. I tried to Google it but without any luck so far. Squire is US-based barbershop management platform. From managing bookings, to an online shop and dynamic prices, to barber commission payouts and collecting booth rent. They have it all.
All of us have been directly or indirectly involved in doing customer research. Either as marketeer or product owner or when you were working in customer service or sales. Doing UX research is something that’s usually overlooked and deemed as something extra or something you do every now and then.
Insert Squire: apparently they took over a barbershop for an entire year. They did everything but cutting hair. This allowed them to optimize their product and focus on those features that brought most value to their customers.
Now I started thinking. What would I do? It might be a big investment, but what if you could buy an apartment as HousingAnywhere and go through all the ups and downs our advertisers also go through? You could take over an existing restaurant if you’re building the wave of restaurant software. Or on a maybe more accessible level, start renting yourself out as an HR professional, so you could learn by doing, while you’re also building this new HRtech solution.
What would you do or what are you thinking about when looking at this genius move? Let me know by replying to this newsletter.

Enjoy your weekend and see you next week!
Gino 🤙🏽

Tools
Find psychological theories
Take a tour of HEY by Jason Fried
Reads
Squire's Software Is Helping Hundreds of Barbershops Reopen
Crossing the Canyon: Product Manager to Product Leader
HEY is a wildly opinionated new email service from the makers of Basecamp
50K emails subscribers (after 14 months)
Casey Newton’s Four Rules for Building a Great Newsletter
Did you enjoy this issue?
Gino from GrowthPulse

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