In the midst of all the Corona virus news, there’s still valuable stuff to be found. From companies launching new products to their existing user base such as Messagebird to new jobs awaiting you!
Landing page design. Overhyped or not?
Landing page design is a topic that rarely sees the light of day, but is always being written about. It’s one of those subjects that never consolidated into one single winning approach. Which could be perceived as a good thing. If there would be one solution, everyone would be doing it and no one would win.
That’s why I personally think that landing page design is slightly overhyped. Yes, your design should be of the converting kind, where there’s a clear structure, a single goal and a CTA. But applying this onto your landing page will not make it convert the way you’d want it to.
That is why I believe that landing page design essentially is about the copy. It is conversion copywriting, picking the right words, the right hierarchy. It is about chopping up the content into pieces so you could serve different individuals within one audience. Different individuals need a different dept of information before they feel ready to make a decision. Your landing page should facilitate that.
How do your customers speak? What words do they use? Do they like fancy UIs just like you? Or do they not care at all? Are they scanners or do they read every single word there is before they make a decision?
These insights will help shape your content and therefore your design, into a landing page that converts.
A few newsletters ago I spoke about how Superhuman is trying to get you to inbox zero. Their focus is solely about email and so is yours when you start your day every morning. Right? Or not?
Of course we have waaaaaay more inboxes than solely our email, we have all of our social channels. Let alone when we would think about how this would be if you’re running a company. Customer service, WhatsApp, SMS, Voice, live chat you name it. A few of my friends work at a Utrecht started by the name of Trengo
, solving this challenge. This week also Messagebird stood up and presenter their solution: Inbox
- Data Analyst Insights & Intelligence @ WeTransfer (Amsterdam)
- Growth Marketer @ Virtuagym (Amsterdam)
- Product Owner Mobile @ Virtuagym (Amsterdam)
That’s it for this week folks! (TV anchor voice 🎙)
See you next week!