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A product-led go-to-market strategy ⛳️ & how to become a good Growth PM 🧠

Good afternoon, Tables by Google, James Currier on good vs great companies in growth, part II in the
GrowthPulse
A product-led go-to-market strategy ⛳️ & how to become a good Growth PM 🧠
By Gino from GrowthPulse • Issue #182 • View online
Good afternoon,
Tables by Google, James Currier on good vs great companies in growth, part II in the word of mouth coefficient series by Reforge, the effect of Covid-19 on fintech trends buy Andreessen Horowitz, ABN AMRO & Techstars join forces to welcome fintech startups, Elena Verna (ex-CMO Miro) on building a product-led GTM strategy & how to become a good Growth PM by an Airbnb product manager. This is your weekly GrowthPulse!
A product-led go-to-market (GTM) strategy
At the bottom of this newsletter you’ll find a podcast where Elena Verna (growth advisor at e.g. ex-CMO at Miro and teacher at Reforge), talks about what changes you need to make in order to focus your energy on creating this product-led GTM machine.
How the product champions (or what we call: power users) could become your entrance into the enterprise market. In order to use these power users as our entrance you need to be able to identify them within your product and leverage their connection to the decision makers in these various enterprises.
For more about the product-led approach you can also check out the book on Product-Led growth, where Wes Bush talks you through all the variations to either start or transform your current business model from a sales-led to a self-serving company.
Also in this newsletter
Google’s in-house incubator Area120 came up with the beta version of Tables, a productivity sheet that can help you to automate work and.. well some of the other features that you know from Airtable. A while back I shared an article on the Word of Mouth Coefficient, that was part of a series on how to identify and calculate traffic coming from WoM. Today I share the 2nd article where they go more in-dept on how to actually determine the traffic and calculate it’s impact.

That’s it for this week! Enjoy your weekend and see you next week!
Gino 🤙🏽

Tools
Tables | Work better, together
Reads
How To Calculate Your Word of Mouth Coefficient
Charting the COVID Effect on Fintech
Apps open for ABN AMRO & Techstars Future of Finance Accelerator
Talks
Good vs. Great Companies: The Unseen Truths of Breakout Success
How to Become a Good Growth PM by Airbnb Product Manager
How to Build a Product-Led Go-To-Market
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Gino from GrowthPulse

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