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A new network effect you can leverage 🧲 & how bug free is your product right now? 🐞

A new network effect you can leverage 🧲 & how bug free is your product right now? 🐞
By Gino from GrowthPulse • Issue #186 • View online
Good morning,
The newsletter with the most hyperlinks in the opening copy ever, a tool for onboarding users in a tour through your product, Craig Sullivan (OptimiseorDie) on the actual state and thus quality of your product, NfX on the 15th network effect, the tool of this newsletter - Revue - on the actual 💸 value of newsletters and two jobs in Amsterdam, well one’s remote. This is your weekly GrowthPulse.
Network effects
“G, will you ever stop talking about network effects?” Pffff, I’m afraid not. It’s one of these concepts that you need to hear over and over again, especially when there are new developments or companies applying these methodologies. Of course, some companies will know upfront that their business model has a good chance of reaching the compounding effects of network effects, but for the rest of us, it’s not a given. A quick refresher:
Network effects are about making more value for all members with every additional new member.
According to the leading specialist in the field NfX, there used to be 14 network effects. However this week they announced they identified a 15th network effect:
  1. Physical (e.g. landline telephones)
  2. Protocol (e.g. Ethernet)
  3. Personal Utility (e.g. iMessage, WhatsApp)
  4. Personal (e.g. Facebook)
  5. Market Network (e.g. HoneyBook, AngelList)
  6. Marketplace (e.g. eBay, Craigslist)
  7. Platform (e.g. Windows, iOS, Android)
  8. Asymptotic Marketplace (e.g. Uber, Lyft)
  9. Data (e.g. Waze, Yelp!)
  10. Tech Performance (e.g. Bittorrent, Skype)
  11. Language (e.g. Google, Xerox)
  12. Belief (currencies, religions)
  13. Bandwagon (e.g. Slack, Apple)
  14. Expertise (e.g. QuickBooks, Mixpanel)
  15. 🎊 The Tribal network effect 🥳 (e.g. customers of Apple, drawing customers from a tribe to leverage the entire tribe)
Why is this 👆 helpful? Well as someone in growth or product you could try to leverage the characteristics that make up the tribal network effect and reap its benefits. What these characteristics are and how to positively leverage them is what you can read in the article below.
  • Product Manager @ MessageBird (Remote)
  • Senior Product Manager @ Uber (Amsterdam)
Alright that’s it for this week. See you next week!
Gino 🤙🏽

Digital Adoption Platform | Usetiful
Craig Sullivan on Product Quality 🐞
The Tribal Network Effect (nfx #15)
How much is your newsletter worth?
Jobs alert 🚨
Product Manager @ MessageBird (Remote)
Senior Product Manager @ Uber (Amsterdam)
Did you enjoy this issue?
Gino from GrowthPulse

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