View profile

A new mindset for product/market fit 🧩 & why most analytics fail 🥁

Good morning, A new perspective on product/market fit by NfX, what do you do in the first 90 days as
GrowthPulse
A new mindset for product/market fit 🧩 & why most analytics fail 🥁
By Gino from GrowthPulse • Issue #183 • View online
Good morning,
A new perspective on product/market fit by NfX, what do you do in the first 90 days as Head of Growth in a new company, Reforge on why most analytics efforts fail. This is your weekly GrowthPulse.
Product/promise fit
What do you do if you come up with a new business idea? Do you start building right away, because you are building for you and not for them? Or do you start talking to potential users to pitch them your idea and hoping you get the reaction you’re longing for?
The article by NfX below lays out a strategy to validate your product or better, your promise early on to figure out what promise resonates most with the biggest group of potential customers.
Why spend time and money to build the product if you can first check whether your product promise — the theoretical approval that users give to the idea of a product —resonates with your customers?
The cool thing here is that you don’t have to have a working MVP yet, you are merely validating your value proposition and take a very structured approach to guarantee the learnings.
Jobs
  • Head of Growth @ Charly Cares (Amsterdam)
  • [Dutch] Growth Analytics Manager @ Crisp (Amsterdam)
  • Lecturer (WD) in Media, Communication and Business @ Erasmus University (Rotterdam)

Have a great weekend,
Gino 🤙🏽

Reads
The New Mindset for Product/Market Fit
Why most analytics efforts fail
So you were hired as the Head of Growth at a startup, now what?
Jobs alert 🚨
Head of Growth @ Charly Cares (Amsterdam)
[Dutch] Growth Analytics Manager @ Crisp (Amsterdam)
Lecturer (WD) in Media, Communication and Business @ Erasmus University (Rotterdam)
Did you enjoy this issue?
Gino from GrowthPulse

Every Thursday must-reads, talks and tools on growth marketing and product management.

If you don't want these updates anymore, please unsubscribe here.
If you were forwarded this newsletter and you like it, you can subscribe here.
Powered by Revue