Oct 3, 2020

A new mindset for product/market fit 🧩 & why most analytics fail 🥁

By Gino from GrowthPulse • Issue #183 • View online

Good morning,

A new perspective on product/market fit by NfX, what do you do in the first 90 days as Head of Growth in a new company, Reforge on why most analytics efforts fail. This is your weekly GrowthPulse.

Product/promise fit

What do you do if you come up with a new business idea? Do you start building right away, because you are building for you and not for them? Or do you start talking to potential users to pitch them your idea and hoping you get the reaction you’re longing for?

The article by NfX below lays out a strategy to validate your product or better, your promise early on to figure out what promise resonates most with the biggest group of potential customers.

Why spend time and money to build the product if you can first check whether your product promise — the theoretical approval that users give to the idea of a product —resonates with your customers?

The cool thing here is that you don’t have to have a working MVP yet, you are merely validating your value proposition and take a very structured approach to guarantee the learnings.

Jobs

Head of Growth @ Charly Cares (Amsterdam)
[Dutch] Growth Analytics Manager @ Crisp (Amsterdam)
Lecturer (WD) in Media, Communication and Business @ Erasmus University (Rotterdam)

Have a great weekend,

Gino 🤙🏽

Reads

The New Mindset for Product/Market Fit

Great Founders are starting to find their product-promise-market fit first. And it doesn’t require a single line of code.

www.nfx.com • Share

Why most analytics efforts fail

There is an insane number of ways to describe the same experiences in an app. If you ask your team “how does a user get to checkout?” — in a lot of cases no one will say the same set of steps, using the same terminology.

www.reforge.com • Share

So you were hired as the Head of Growth at a startup, now what?

This article contains the exact plan, including goals, priorities, and milestones, to help growth leaders hit the ground running during their first ninety days in a new role.

blog.growthhackers.com • Share

Jobs alert 🚨

Head of Growth @ Charly Cares (Amsterdam)

Team Growth owns the entire customer funnel (AARRR model) and both target groups entering and leaving the platform. The team ensures that all growth initiatives contribute to the growth and improvement of our marketplace model.

www.charlycares.com • Share

[Dutch] Growth Analytics Manager @ Crisp (Amsterdam)

Ben je geobsedeerd door data, heb je een commerciële mindset en los je graag complexe puzzels op? Als Growth Analytics Manager ben je verantwoordelijk voor marketingacquisitie en ga je op zoek naar meer waardevolle klanten voor Crisp. Je bent hoofdverantwoordelijk voor data-gedreven marketing in een snelgroeiend bedrijf met impact.

crisp.jobs • Share

Lecturer (WD) in Media, Communication and Business @ Erasmus University (Rotterdam)

The successful candidate is expected to perform teaching and supervising tasks for the International Bachelor’s programme in Communication and Media (IBCoM) and/or the Master’s programme in Media & Business.

www.academictransfer.com • Share

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By Gino from GrowthPulse

Every Thursday must-reads, talks and tools on growth marketing and product management.

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