A new perspective on product/market fit by NfX, what do you do in the first 90 days as Head of Growth in a new company, Reforge on why most analytics efforts fail. This is your weekly GrowthPulse.
What do you do if you come up with a new business idea? Do you start building right away, because you are building for you and not for them? Or do you start talking to potential users to pitch them your idea and hoping you get the reaction you’re longing for?
The article by NfX below lays out a strategy to validate your product or better, your promise early on to figure out what promise resonates most with the biggest group of potential customers.
Why spend time and money to build the product if you can first check whether your product promise — the theoretical approval that users give to the idea of a product —resonates with your customers?
The cool thing here is that you don’t have to have a working MVP yet, you are merely validating your value proposition and take a very structured approach to guarantee the learnings.
- Head of Growth @ Charly Cares (Amsterdam)
- [Dutch] Growth Analytics Manager @ Crisp (Amsterdam)
- Lecturer (WD) in Media, Communication and Business @ Erasmus University (Rotterdam)
Have a great weekend,