Reads, talks and tools By Gino Arendsz Every Thursday reads, talks and tools on growth marketing. 131 subscribers 115 issues Subscribe to our newsletter This thingy has to be empti pwieshh
#112 May 23, 2019 Pricing as a strategy 💰 & the future of A/B testing 🔮 – Good morning from Prague 🇨🇿,Have you ever considered pricing as the cornerstone of your strategy? We’
#111 May 16, 2019 Optimize your forms, yes your forms ✍🏽🎛 & Google's new ad formats 🔍 – Good afternoon,For some of my clients we are constantly trying to drive the best conversion rate on l
#110 May 9, 2019 Help customers convert (manually) 👂🏽✍🏽 & a list with psychological tactics 🧠 – Good afternoon,Although you are probably into creating processes, increasing efficiency and want ever
#109 May 2, 2019 Guides to becoming a honest marketer 💝 & job alert in Paris 🇫🇷 – Hi there!There’s this tool called Fomo. Their tagline is: the world’s first social proof marketing pl
#108 Apr 25, 2019 Let your lead gen stand out 🏆 & Keyworddit - get KWs from reddit 🤖 – Good morning,As a freelance growth marketer I'm mostly helping out HR companies or HR departments wit
#107 Apr 18, 2019 Prevent feature creep 🖐 & get your competitors most profitable keywords 🔍 – Good morning,How do you prevent yourself and your team from always building new features while you sh
#106 Apr 11, 2019 Go outside to observe your customers 🕵🏻♂️ & UX clichés 🚫 – Good morning,How do you make sure that you keep listening to your users and their frustrations while
#105 Apr 4, 2019 Double-blind experiments 🧪🧫 & Masters of Scale 💰 – Good morning,When we analyze our results it's hard to evaluate the outcome in an objective manner. It
#104 Mar 28, 2019 Occupy your users 👥 & apply for growth marketer @ Homerun ⚾️ – Good afternoon,Two days ago I flew to Dublin 🇮🇪 to visit the Conversions Summit @ Google with the Hel
#103 Mar 21, 2019 An A/B test in slow motion 🐌 & 3 awesome vacancies 🧠 – To peek or not to peek at your A/B tests.. 👀🙈If you are like me you've peaked at least everyday for y
#102 Mar 14, 2019 New Hotjar 🔥 features & one size fits one 👀 – Good afternoon,One size fits all or one size fits one.There was a time in which one size fits all cou
#101 Mar 7, 2019 How to prioritise experiments 🎛 & growth stacks of 2019 📯 – Good afternoon,How to prioritise your growth experiments and projects? They way we are doing this in
#100 Feb 28, 2019 This is issue #100 🎉 & take the T-shaped marketer 2019 test! 🧠 – Good morning,100 weeks ago I started this newsletter, on March 15 2017 I send out my first issue. Bac
#99 Feb 21, 2019 Neuromarketing cheat sheet 🧠 & a Dutch CRO podcast 🎙 – Good morning,Question: what growth/CRO/… podcasts do you listen to?Recently I started listening to th
#98 Feb 14, 2019 The best A/B test calculator 💯 & Ecommerce product page best practices ⛳️ – Good morning!Is it a win, fail or inconclusive? What's the Minimal Detectible Effect and did we reach
#97 Feb 7, 2019 We launched our referral program 💸& the rise of 'no code' 🤯 – Good morning,Today is a good day, because today we launched our referral program.Together with my bud
#96 Jan 31, 2019 Calendly for Intercom 📅 & inconclusive test results.. 🧐 – Good morning,Having a chat functionality means delivering upon expectations. Answering chats almost r
